PepsiCo announced the 10 start-up companies, which will make up the inaugural PepsiCo10, an innovative incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs in digital media and social marketing.
Category Archive: News
Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.
In its eighth year, The London Design Festival is firmly established as a major cultural and commercial event. Last year London hosted a rich mix of over 200 commissioned installations and exhibitions plus over 150 launches, private views and parties, cementing its reputation as the design capital of the world.