Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.

Between now and October 31 U.S. residents, who are at least 21 years of age at the time of entry, can visit the website and detail in 100 words or less a moment where they boldly stepped up to face an athletic challenge and persevered. Entries will be judged on originality, creativity and adherence to the theme; and one grand prize winner will be chosen.

«My running style was fast and hard, but since retiring I’ve mastered the art of pouring a perfect pint of GUINNESS which requires more patience and precision, and of course enjoying it responsibly,» said Bettis, who ranks fifth on the NFL’s all-time rushing list.  «I don’t think there’s another person out there who can match my pint-pouring prowess, and I’m ready to back that up in Dallas.»

The winner will receive an all expense paid trip to Dallas with three guests and will go head-to-head with Bettis for the ultimate bragging rights to see who can pour the most perfect pint of Guinness.

«In my playing days, I may have been known for running the ball hard and seemingly recklessly,» Bettis continued. «But when it comes to enjoying pints, I always encourage people to do so responsibly and in moderation.»