Hyundai is continuing its «Uncensored» campaign by inviting 50 drivers to test drive the all-new 2011 Sonata for 30 days in exchange for their uncensored opinions, which they are expected to share via Hyundai’s social media channels, including the Hyundai Facebook page. The chosen participants are compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.

Bacardi Limited celebrates the opening of a joint event with Neue Nationalgalerie der Staatlichen Museen (New National Gallery) in Berlin in honor of famed German-American architect Ludwig Mies van der Rohe. The collection titled “There is a Reason” features the acclaimed works, drawings, plans and photographs of Bauhaus architect and his unique relationship with Bacardi and Neue Nationalgalerie. The event kicked off on August 25 with an invitation-only reception and preview of the collection in the gallery’s Skulpturengarten and afterwards will be open to the public.

The Quaker Oats Company, a division of PepsiCo, announced a broad new direction for growth focused on products and programs to help people lead healthier lifestyles. The nation’s breakfast authority for more than 130 years will introduce two new hot cereal varieties and improvements for its instant oatmeal nationwide this week and will launch an integrated US marketing and ad to motivate Americans to rethink the question: «Does Your Breakfast Make You Amazing?«

Lacoste is going on unveiling the legends of the industries, related to the brand. Recently, the world-known producer of sportswear launched a website to pay tribute to René Lacoste, the man, who actually started the brand in the first half of the 20th century. Now the global label has teamed up with 12 companies from the areas of music, retail, fashion and media to launch the “Lacoste Legends” creative collaboration, which is teaming up pure icons of their industries.

Coca-Cola Great Britain is supporting the training of over 120 new swimming teachers and coaches as part of its commitment to get people active on the road to 2012. The announcement follows on from the success of the company’s “Schweppes Abbey Well’ ‘Schwim Free” campaign, which enables consumers to enjoy a free swim by exchanging promotional Schweppes bottle tops at participating pools in England, Scotland and Wales.