Volkswagen is set to launch a heroic new campaign to introduce the new Touran and Sharan MPVs into the UK. Based around the concept that modern parents are everyday heroes, capable of juggling work and the demands of family life while retaining the ability to cobble together a scale model of HMS Invincible from nothing but a lump of plasticine and a fork, the campaign introduces a suitably heroic pair of seven-seat vehicles in the shape of the new Touran and Sharan which are designed to meet their needs.
Category Archive: News
Eco Index to Help Measure Environmental Footprint of Global Brands Including Levi’s, Nike and Adidas
Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”
Huggies teamed up with JWT Entertainment (a unit of JWT London, the agency behind the kid in denim diapers) to create a project dubbed “Huggies Little bundle of laughs” for mothers- and fathers-to-be as well as actual parents to have fun and a good laugh, while sharing stories about their experience of expecting a baby.
Courvoisier, the UK’s number one cognac, kicked off its «Revolutionary Spirit 2010» two-week festival in July for the Courvoisier The Future 500 members. The brand encouraged the conversation within the dedicated media hubs and invited its fans to take part in special events, arranged by brand in collaboration with its long-standing as well as new partners.
On August 18, Target arranged an unprecedented flashing disco light show, which was called «Kaleidoscopic Fashion Spectacular» to present its fall 2010 collection of clothes. 155 rooms on the southern façade of the huge Standard Hotel in NYC as well as the adjusting area were turned into giant dancing spots for the event.