TRANSFORMING DESIGN Conference, 7-8 September 2010, London

DMI’s 14th annual European conference «TRANSFORMING DESIGN» will explore the connections and transformation capabilities of design management in three important areas:
— Social and public sectors
— New products and services
— Business innovation

The world is changing, business is changing, the role of design is changing, and so too design managers need to change. The “new new” will not be simply a revert to the old pre-recession ways. As design leaders, we are now at a crossroads. Embrace the changing and expanding opportunities for design to lead the way, or observe on the sidelines. Increasingly, design managers are being invited to the boardroom and are asking themselves, “Can I rise to the occasion?”

Now is the time to take action, to prepare for your future, to be engaged, and lead your organization, your staff, and your clients to the values of design like never before. Join us in London 7-8 September. Transform yourself.


What you will gain

Stimulating conversations by thought leaders… fresh points of view… making new connections… rekindling friendships… preparing for future competition… and rising to the occasion. As design managers, we have a rare opportunity to lead in the transformation by design movement, demonstrate design thinking and best practice design management, and make a difference.


The venue

The venue will be in a wonderful historic yet high-tech conference facility, One Wimpole Street, in the heart of London’s vibrant West End, convenient to shopping, major points of interest, museums, theater and London’s major tube lines.

Register now

Registration has been brisk. Attending organizations include Danisco A/S, PARK, Toyota Europe, Carrefour, Lancaster University, Newdesign, Telefonica O2, Zilver Brand Driven Innovation, Oticon, The Danish Design School, Seymourpowell, Danish State Railways, BBC, and many others.