Every week the brand and design news seems to feature yet another online campaign, social networking competition or launch of a new hub as brands compete to capture the attention of an exponentially growing virtual audience. But, just as we (consumers) are continually warned of the dangers of identity theft and fraud—with another story this week detailing how successfully phone Apps and their data can now be compromised—are brand owners heeding the very real threat of creative piracy as we become ever more of an e-commerce culture?