Huggies, a brand committed to babies’ needs, is excited to give babies a voice like never before by launching the first-ever site for babies, by babies. Kiddos are going gaga over highchaircritics.com, skipping naptime and snack time at the chance to finally focus on what matters most—who wore the onesie best and what toddler tunes are currently topping the charts.

On March 24, Ashoka’s Changemakers and Nike, which is one of the most popular sport apparel brands known for its commitment to social improvement, launched the global Changing Lives Through Football competition—an addition to its massive Nike Gamechangers campaign—to improve the life of the local communities all round the globe with the help of football. Now the brand invites public to determine the contest winners by voting.

Continuing the massive “Ready to Work” campaign, this summer Levi’s opened doors of its workshop in San Francisco in Mission District (where one of the first Levi’s factories was built more than a hundred years ago) for consumers to be able to take a fresh look at craftsmanship and produce something great with their own hands. Those, who live too far from the destination point, are invited to the online printshop at www.workshops.levi.com to enter the Bandana Bonanza competition and create their exclusive design of a bandana.

Heinz brought the gardening culture to the heart of London with its Heinz City Allotment on August 3-4. As a part of the promotion for the brand’s Salad Cream product, the iconic food manufacturer created a ‘crop-up’ plot in Soho Square and invited passers-by to pick a mix of vegetables (tomatoes, lettuce, celery, carrots and many more) just from the patches and several minutes later try them in a salad or sandwich, which was dressed with Heinz Salad Cream at the special on-site cooking facilities.

Captain Morgan, one of the leading products of Diageo, is inviting consumers of age to go to its Facebook page and add their names to the Hall of Fame. The alcohol brand encourages its fans to nominate themselves or their buddies in the contest hub for a chance to win an ultimate prize, a trip to Vegas for four as well as $6,000 of pocket money to make this experience really remarkable.

AXE, a leader in men’s care, teamed up with the Sports and Leisure Research Group, to conduct a study with guys and girls at six major U.S. colleges and universities to see what they really thought about male grooming. In the random crossover study, guys at six major Universities were asked to shower with bar soap for one week and with AXE Phoenix Shower Gel and the AXE Detailer Shower Tool for a week.

Last week, Google announced that it is going to shut down its relatively new web-application that was designed to substitute all online communication services. It was first announced in May, 2009, and a year later Wave was opened for free user registration all over the world. The ultimate goal was to merge e-mail, instant messaging, Wikipedia and social networking in one web-product. Still, the attempt failed.