Today, on August 9, 2010, Popsop is proud to finally announce the first voting results for the Sensei Brands Award 2011—the unique project, which celebrates the new approach to awarding global brands for their certain «mental teaching» activities.
This July we’ve been asking our juries to vote for the 12 selected brand campaigns—now you can see the results of their voting online: Starbucks coffee has moved to the fore in the general chart, becoming the best «green» sensei, while Apple and Axe have established themselves as MIND and FUN mentors, respectively. See the details at the Brand Charts page here.
Image: 3 brand leaders of the general chart, August 2010
Please, meet our international juries for SBA’11:
- Marcus Hewitt — Chief Creative Officer, Dragon Rouge, New York
- Martin Grimer — Creative entrepreneur, London
- Silas Amos — Creative Director, jkr, London
- Stephanie Krompier — Associate Creative Director, Sterling Brands, NY
- Adrián Pierini — CEO and Founder, Pierini|Partners, Buenos Aires, Argentina
- Derek Johnston — Co-Founder and Creative Partner, Family (and friends), London
- Don Williams — Founder and CEO, pi global, London
- Mikhail Gubergritz — Executive Creative Director, BBDO Branding, Moscow
- Tony Di Donato — Managing Director, Di Donato Partners, Melbourne, Australia
- Rowland Heming — Business Development Director, Design Board, Belguim
- Helge Tennø — Planner, Scandinavian Design Group, Oslo, Norway
- Robert Passikoff — Brand Keys Founder and President, Brand Keys, New York
- Gustavo Piqueira — Founder and Creative Director, Casa Rex, São Paulo, Brasil
- Tim Holmes — Head Design Director, Reach, Bristol, UK
- Jörgen Olofsson — Creative Director and Partner, Amore, Stockholm, Sweden
- Chris Hart — Creative Director, Blue Marlin, Bath*
- John Mathers — Managing Director, Holmes & Marchant, London*
- Tony Lyons — Senior Designer, Landor Associates, Hamburg*
- Bertrand Chovet — Managing Director and Partner, Interbrand, Paris*
- Chris Plewes — Creative Director, Anthem Worldwide, Toronto*
- Gaston van de Laar — Client Services Director, Claessens|Cartils, Amsterdam.*
* Confirmed their participation in the panel of judges since September 2010.
As we’re planning to hold the voting monthly until the June 2011, you can join the panel of judges any time—simply drop us an e-mail at experts@popsop.com