Renault launched a new advertising campaign for the Mégane to show that a car can change a town for better. The major part of the Mégane Experiment is a film, featuring a man named ‘Claude’— he goes to Gisburn, Lancashire, where there are no Méganes, and convinces villagers that these cars really can bring ‘joie de vivre’. He came from Menton, Côte d’Azur, France, where there are many of these vehicles, and is always ready to tell everyone about Mégane’s positive influence on people’s lives.
Category Archive: News
Buick Regal, a new model from General Motors range, definitely likes to be talked about, and so launches a special hub www.MomentofTruth.com, which aggregates tons of real-time comments, coming from various social media platforms, professional websites and blogs, barring totally uninformative comments and posts with foul language.
Glenfiddich, the world’s most awarded single malt Scotch whisky, announces exciting new developments to its pioneering ‘Explorers’ Relationship Marketing programme. Previously, members of the Explorers website simply had the opportunity to explore and learn about the world of single malt Scotch whisky. Today however, the world’s favourite single malt Scotch whisky is inspiring its members by ‘life’s greatest adventures’ via an interactive gallery and forum.
Heineken has teamed up again with the renowned French designer Ora-Ïto to develop a new limited edition of 100% sustainable aluminum bottles. The Icone Pure design (featuring iconic green logo and dotted inscription against the white background) is a new creation on the list of the brand and the creator’s collaborations. The first of them was unveiled in 2002 and was followed in 2009 by a release of the limited edition Green Line bottle.