Sportlifestyle brand Puma® is excited to announce a new initiative that links women’s soccer with a well-deserving cause: launching this month, Puma’s Project Pink will strive to raise awareness—and funds—in support of the fight against breast cancer. In conjunction with their partnership with Women’s Professional Soccer (WPS), Puma will outfit some of the best female players in the world in special Project Pink kits for five WPS matches.
Category Archive: News
The Olympus brand is launching new Stylus Tough 6000 and 8000 cameras, which can resist virtually any extreme conditions, under which conventional cameras would break in a blink of an eye. To prove that the new range is really “tougher than life”, the company arranged a series of serious real-life experiments, which are nothing like the bizarre faux-scientific tests by Toshiba or Samsung—Stylus Tough is not a laughing matter at all.
What are the most important things about a car? We like when it’s fast, maneuvering, reliable, comfortable and spacious, of course. Honda has invited the DTDigital agency to develop a hilarious campaign for its small but roomy Honda Jazz model, which can fit just anything. Together they have launched a website, featuring four experiment spots as well as an invitation for everyone to enter the themed competition and win the vehicle.
Lynx-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on Facebook brand page, feature actor and comedian Russell Kane, who stars as a head of training center for aviation cadets and ‘teaches’ them how to keep their body dry even when the hottest ladies are around. Under his guidance, the Lynx product helps the military group achieve stunning results and maintain unruffled composure (almost) even when several gorgeous ladies in gold panties are a cm close to them. That’s what real military bearing means.
Less than a week ago the Old Spice Guy ‘resigned’ from the award winning “questions and answers” Weiden+Kennedy campaign, which helped the brand’s body wash product to achieve 107% sales increase in the past month. This success was a real temptation for other brands, even those not related to the toiletry market. Willing to get a piece of this fame, Cisco released its own series of web-episodes, where a nerdy man standing in the same bathroom as Isaiah Mustafa, was answering questions from Twitter users.
Seat UK is there to find an answer to one the most arguable male/female issue of the recent decades: “Who is the best driver—a man or a woman?” To put an end to long-time debates, the Spanish automaker teamed up with the popular Fifth Gear program and interactive agency AnalogFolk to develop a challenge titled Seat Sex Drive, which will help determine which of the sexes has more rights to get behind the wheel.