The Olympus brand is launching new Stylus Tough 6000 and 8000 cameras, which can resist virtually any extreme conditions, under which conventional cameras would break in a blink of an eye. To prove that the new range is really “tougher than life”, the company arranged a series of serious real-life experiments, which are nothing like the bizarre faux-scientific tests by Toshiba or Samsung—Stylus Tough is not a laughing matter at all.

The technology employed in these cameras makes it possible to take pictures under water as well as in places where temperatures go below -10°C, and in all these challenging situations the camera still can capture the clearest and crispiest images. Thanks to the rugged metal body and revolutionary shock-absorbing construction, the camera can remain undamaged even if it’s dropped from a height of two meters and withstand up to 100 kilos of pressure.

The experiment spots were created by the Mullen advertising agency and the Picture Park production company—both located in Boston.