Ogilvy Argentina created the «Machine of Friendship» for Coca-Cola to celebrate Friendship Day (July 20). During the event, hundreds of people were offered an opportunity to get two bottles of Coca -Cola at the price of one. To get an extra bottle, they were to climb an extremely high «Maquina de la Amistad» (that’s the Spanish name of the installation ) of three meters height.

Absolut 100 is unveiling luxurious and exclusive limited edition gift bottles released just in time for Father’s Day in Brazil. The iconic alcohol brand, known for its great collaborations with recognized and emerging artists, has teamed together with Pedro Brando, Stone Bonker and Optica Ventura to develop a new limited edition line of black bottles to be sold exclusively in São Paulo.

Evian is coming back with its tees featuring babies’ bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project, launched earlier this year, the French water brand is inviting its fans to join a great photo session, slated for July 24, and become a part of the ‘juvenile’ movement.

Volvo is continuing «The Naughty Volvo» campaign, launched back in March and dedicated to the Subject60 model, by a study aimed at finding out which of the big European cities is the ‘worst’ one in terms of public behavior. The project, conducted in Berlin, London, Milan, Paris and Madrid, was revolving around ethnographic observations on how people react to the special ‘hidden’ experiments. The aim of the study was to define if people from these capitals have the same attitude to the same things or not.

On June 11, the day when the World Cup 2010 kicked off, Umbro launched its colourful contest called “Spirit of South Africa”, inviting all of its fans to capture the spirit of the championship (both in their countries and on the spots where the matches were actually played). The quality of the image or the place, where the snap was taken, was optional, the main thing about the work was that it was supposed to embody the spirit of the festive sport season in the best way. With the tournament over, Umbro is glad to announce the winners.