AXE has launched another controversial campaign, revolving around a very delicate theme—men’s ‘early perspiration.’ With all its bold promotional projects focusing on male-female carnal relationship, now AXE seems to be touching probably the most embarrassing topic for men—their ‘too prominent’ reaction to hot ladies. Despite the fact that the sexual references are clear, the campaign keeps within the bounds of decency and showcases nothing else but guys’ wet armpits.