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Category Archive: News

Guinness Provides Website for Hurling Fans

Guinness is spending the summer celebrating their 250th year and the sport of hurling with a new digital campaign. The makers of the legendary Irish stout are an official sponsor of the GAA Hurling All-Ireland Senior Championship and have created the ultimate fan page iHurling just for the event.

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Posted on 06/25/201006/25/2010 NewsSocial Media

Shell Steps up Advertising as Others Will Not

The damage and disaster of the BP oil spill continues to unfold and the entire Oil and Gas industry has been silent except for Shell Oil. As reported in AdAge, Shell is launching an aggressive ad campaign using print, TV, online, outdoor and two websites, www.energygalaxy.com and www.shell.us/letsgo that push changes, which are at hand with new and cleaner energy sources.

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Posted on 06/25/201007/15/2010 NewsSocial Media

Coca-Cola Brings Russian Kvass to the US

Coca-Cola is importing Russian fermented beverage to the U.S. in recognition of president Dmitry Medvedev‘s historic visit to the United States. The traditional Russian drink lands on the shores of America this month when Coca-Cola North America launches Krushka & Bochka Kvass in the New York City area.

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Posted on 06/25/201007/06/2011 News

Bic Spots Capitalize on Desires

With a flash of desired information, Bic gets viewers attention in a big way. In a recent campaign for stationary (as well as lighters and shavers) manufacturer, created by BorghiErh/Lowe of Brazil, the point is made in three television commercials that you should always have one of their pens available at all times.

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Posted on 06/24/201006/24/2010 News

Designing Identities: Part 2

If creativity and design is the process of exploring and articulating the product, then what is the product?

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Posted on 06/24/201001/20/2011 Opinion

Smirnoff Goes before the People’s Choice in Vegas

Smirnoff believes they will be the popular vodka of choice by consumers at an upcoming event in Las Vegas. On August 12th, the award winning liquor manufacturer will put themselves against the world’s leading brands of vodka in the “The People’s Challenge.”

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Posted on 06/24/201006/25/2010 NewsSocial Media

Facebook to Have 1 Billion Users by the End of 2010

It will not be long that the whole world is on Facebook as it continues to round the digital globe. According to its founder Mark Zuckerberg the current number 500 million users will only continue to grow with a goal to reach 1 billion this year.

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Posted on 06/24/201006/24/2010 NewsSocial Media

Linux Foundation Announces T-shirt Design Winner

The Linux Foundation, the nonprofit organization dedicated to accelerating the growth of Linux, announced the winning design in its Linux.com Store T-shirt Design Contest, «The People’s Product.» The design won by a large margin with 57 percent (4,501) of all votes cast, with the other five finalists sharing 43 percent of the vote among them.

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Posted on 06/24/201006/24/2010 News

Pepsi Japan Has a «Strong Shot»

Japanese environment seems to inspire Pepsi like nothing else. Shortly after the launch of its Pepsi Baobab, which formula is based on old African beverage recipe, the global soft drink manufacturer unveils a new addition to its crazy Asian portfolio —Pepsi Strong Shot.

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Posted on 06/24/201006/24/2010 News

Taco Bell Fights Hunger with the Super Delicious Ingredient Force

Taco Bell, a popular American fast-food chain, proves that the ingredients on its menu are real heroes. The company believes that its products can be compared to fictional characters with extraordinary abilities, and it couldn’t wait any longer to tell the world about this.

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Posted on 06/24/201006/24/2010 NewsSocial Media

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