Coca-Cola is importing Russian fermented beverage to the U.S. in recognition of president Dmitry Medvedev‘s historic visit to the United States. The traditional Russian drink lands on the shores of America this month when Coca-Cola North America launches Krushka & Bochka Kvass in the New York City area.

Coca-Cola created and launched Krushka & Bochka Kvass in Russia in 2008. Since that time, Krushka & Bochka Kvass has become one of Russia’s best-selling brands in the fast-moving non-alcoholic fermented beverage category.

«We are pleased to be able to introduce authentic, Russian Kvass to New York in recognition of President Medvedev’s historic visit,» said Deryck Van Rensberg, president and general manager, Venturing and Emerging Brands, Coca-Cola North America. «Importing Krushka & Bochka Kvass directly from Russia allows us to provide the New York metro area with a unique beverage of the highest quality, steeped in Russian culture and enjoyed for a thousand years. »

For the launch, the New York City area will be treated to unique opportunities to try Kvass, including Russian Cossack dancers who will entertain crowds while samples and coupons are distributed. Various Whole Foods Market stores in the New York metro area will also offer a free taste of Kvass, along with information and coupons.