Hendrick’s gin has a new web site to showcase its unusual advertising efforts. The liquor brand, sold by William Grant & Sons, in mid-May launched its “Curiositorium”, calling it a virtual curio cabinet and filling it with unusual sights and sounds appropriate for the brand, which is positioned as “a most unusual gin.”
Category Archive: News
Heineken Italy and JWT Italia Milan created a project dedicated to calling relevance to Heineken-UEFA Champions League sponsorship. The unique program, focused on males age 18 to 24, created a fake event of poetry and classical music to take place on the same night as the big match, Real Madrid versus Milan.
Durex has launched a new website in Germany tackling some very sensitive issues with youth. Love-Box is not only focused on getting youth sharing with each other on intimate questions about sexuality but also creating an awareness for the subject and allowing for video auditions to be uploaded for the upcoming reality show “Virgin Diaries.”
Canon EOS in collaboration with Leo Burnett Sydney launched a campaign for the DSLR camera, targeting the very wide range of skill levels in the photography community. The innovative project created a photochain that allowed consumers to continue and build with links of their own. Print advertising, television commercials, and online media were used to direct people to a website to participate. Viewers at the site could also start their own chains, comment on others, and invite friends and family to get into the movement as well.
People go to a psychologist if they can’t find a common language with their family members and friends or have some phobias, but nobody thinks that you also need a specialist to improve your emotionally rocky relationship with computers. Intel believes that it is the right time to change the situation —with its new Tech Therapy Group the company unveils the methods of bringing people together with technology.
According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the top five listed.