H&M collaborated with a legendary contemporary artist Jeff Koons, known for his glossy balloon sculptures, on a new mini art exhibition hosted at the 57,000-square-foot flagship store on Fifth Avenue and 48th Street in New York City. As part of the collaboration, the Swedish brand and the American artist have created a special accessory piece that pays tribute to Koon’s signature artwork, balloon-dog.
Category Archive: News
Google is teaming up with four top rated design schools—Parsons The New School for Design, Pratt Institute, School of Visual Arts and The Cooper Union—as well as Swedish educational company Hyper Island for a design program titled “30 Weeks.” The initiative will channel expertise, ideas and professional insights from Googlers and will last for about 6 months in a co-working space in Brooklyn’s Dumbo.
Prada is narrating the story of the latest version of its signature perfume, Candy Florale, using a graphic visual approach. The fashion giant has launched a dedicated micro-site where it shares a detailed insight into the scent. In addition to information about traditional elements like ad visuals, scent description, bottle design, and more Prada revealed Prada Candy Florale comic book.
M&C Saatchi has created a lovely vibrant campaign for Transport for London, centering on the upcoming Tour de France cycle race in London, slated for July 7. The campaign that encompasses outdoor, press, digital and radio promotes the event and, which is yet more important for the Londoners, tells about the free routes on the day of the competition.
IKEA, a recognized and much-loved expert in arranging home spaces across the globe, has released a report that sheds light on contemporary morning rituals. The new report, titled “Life at Home: A World Wakes Up,” provides a sneak peek into how people wake up, have breakfast, interact with family members, and many more, in eight big capitals across the globe—Shanghai, Moscow, Berlin, Stockholm, New York, Paris, London and Mumbai.
Volkswagen UK is rolling out a spin-off of its successful “See film differently” campaign targeted at drivers who love independent cinema. The «anti-action» follow-up of the campaign, developed by adam&eveDDB, is taglined “Made for real life, not the movies” and explores the differences between the cinema rides and rides in real life.