Marrying the traditions of the past with the styles of today is quite difficult in branding but Gruppo Campari has certainly done just that with the newly designed bottle for Cinzano.
Category Archive: News
Giving the shirt off your back has new meaning as students across the country strip off their clothes and race in their underwear for charity. Though sounding like a plot for a fraternity prank, the AXE campaign “Undie Run Challenge” has students across the country doing just that — from May 10, as announced previously.
The World Cup 2010 has not even started yet but the trophy has been touring since late 2009 thanks to a promotion sponsored by Coca-Cola Company. Over 225 days and visiting five continents, 84 countries, 94 cities, traveling over 93,000 miles, and touched by over 500,000 people and the FIFA World Cup Tour sponsored by Coca-Cola is almost complete as the trophy is now in South Africa for the final leg of its journey.