Benetton has unveiled a collection on fragrances, which are paying a tribute to colour — a universal means of communication of all times. The brand is happy to transfer its love for bright colour from its clothing lines to scents.
Category Archive: News
Volkswagen has recently redesigned its Polo model and launched a nice fully integrated campaign, developed by DDB Sydney, in Australia to promote the updates. The key idea of the promotional movement «For dedicated followers of no one» is reflected in direct marketing, EDM, outdoor billboards, ads, digital media platform (online banners, social media marketing and interactive customer experience activation called ‘Marco Polo’) and prints.
Soon after Google released an ad showcasing Chrome’s abilities, its rival, Yahoo, launched a the second phase of its $100 million “It’s You” campaign. The video, developed by Goodby Silverstein & Partners, appeared on the Yahoo corporate blog on May 5 in the post “A Sneak Peek of Exciting & Fresh Stuff from Yahoo!.” The new round of the campaign will cost $75 million to $85 million and will be launched on May 18.