Benetton Launches Verde, Blu, Rosso, Giallo

Benetton has unveiled a collection on fragrances, which are paying a tribute to colour — a universal means of communication of all times. The brand is happy to transfer its love for bright colour from its clothing lines to scents.

A collection of four perfumes Benetton Verde, Blu, Rosso, Giallo are “representing an homage to Benetton’s history and presence, inspired by the iconic colors and the wool stitch — timeless elements of the brand’s DNA”. The perfumes are available in 30 and 100 ml Eau de Toilette, which can be soon purchased in Italy.

The fragrances’ palettes are the following:

Energy, optimism, happiness of Giallo — for women — have notes notes of anise, white woods, red fruit, rose, violet, lotus flower, white peach, musk, vanilla, water fruits, spearmint and tonka bean.

Anger and passion, love revolution and romance of Rosso — for women — are made up of passion fruit, peony, seringa, mandarin, cedrat, styrax, patchouli, jasmine and vanilla.

A powerful calming influence of Verde — for men — is built of notes of cedar, cardamom, melon, grapefruit, geranium, nutmeg, violet leaf, gaiac and benzoin.

The blue of infinity of Blu — for men — features basil, cedar, patchouli, lemon, rosemary, lavender, clary sage, cool air accord and cocoa bean.