Coca-Cola wants to make use of every empty bottle with a new upcycling campaign developed by Ogilvy & Mather China. The idea of the “2nd Lives” effort is to show that used plastic bottles can do better than being another piece of trash—with a simple design twist, they can be turned into quite useful items.
Category Archive: News
The 2014 BrandZ Top 100 Most Valuable Global Brand ranking reveals brands that managed to reach big in the past year. The 9th consecutive annual study completed by Millward Brown proves that the recession is officially over: the brand value of the world’s most important brands has increased by 12 percent to $2.9 trillion versus last year’s 7 percent improvement. Apparently, the global economy is stepping into a new positive stage of development.
Uniqlo is encouraging its consumers to go creative and design their own print, using nothing but their smartphone or tablets. The service called UT Me allows anyone in Japan to create a print on the go, using a special app for iOS and Android devices and fingers only. No special artistic or tech skills are required—everything is quite simple and somewhat naïve.
Coca-Cola further promotes the idea of sharing with a new simple design solution for a bottle cap that has been recently unveiled in Colombia. A new cap allows to open a Coke plastic bottle only with another bottle—the project was developed by Leo Burnett in Colombia to inspire communication between freshmen on the first day of college.