Guinness is treating its fans with a new variety of its traditional beer. Guinness Black Lager in 330ml bottles, which is now being trialed in Northern Ireland, gives the drinker the desired refreshment of a lager and surprises with its unique great taste. The new beer derives from the parent dry stout, and the dark colour is achieved by malting it for a longer time.
Category Archive: News
Identica has been appointed by Bacardi Russia to relaunch premium Scotch whisky brand Dewar’s for the Russian market. The relaunch includes new packaging for its White Label, 12yrs and 18yrs products, aimed at increasing brand awareness and making them more distinctive for international consumers whilst retaining the brand’s Scottish heritage.