Hershey 2010 Easter Collection Hops into Stores

According to a recent survey, chocolate Easter bunnies are the number one “must have” item of the holiday, with more than 90 million made each year. Hopping down the bunny trail this Spring from The Hershey Company are new varieties of chocolate bunnies, as well as perennial Hershey Easter favorites.

Hershey is “hoppy” to debut three new varieties of Hershey chocolate bunnies, in addition to the favorite, peanut-butter-filled Reese’s Reester Bunny. For an added touch to the basket, include the Cadbury Clucking Bunny Plush Toy with a Cadbury Crème Egg. Made famous from the classic Cadbury commercial, this plush clucking-bunny is floppy-eared and loveable.

After the Easter basket is brimming with bunnies and eggs, it is time for the annual Easter egg hunt. Plastic eggs filled with treats are hunted at the same pace as the traditionally-decorated hardboiled eggs. Hershey’s Kisses Chocolates are the most sought after Hershey treat in Easter egg hunts, followed by Reese’s Miniatures, Cadbury Mini Eggs Candy, Whoppers Robin Eggs Malted Milk Eggs and Jolly Rancher Jelly Beans. Hershey makes the hunt for plastic eggs easier than ever by offering pre-filled eggs complete with an extra special selection of everyone’s favorite Hershey Easter treats.

Visit www.KeepEasterEasy.com for a complete list of Hershey Easter favorites, as well as unique Easter basket ideas, homemade crafts, games and delicious new Easter recipes.