Kit Kat was turned into a killer in a new spot by Greenpeace. With the help of the new shock video the environmental organization wants to show that Nestlé, the producer of the chocolate brand, destroys forests for palm oil and kills orangutans, living there.
Category Archive: News
Heineken has launched a new football-themed campaign with an unexpected approach. This year the famous brand, official beer of UEFA Champions League, will arrange a great celebration dedicated to the end of the championship in Rio de Janeiro. For this occasion, Heineken has launched a micro-website and unveiled a cute sport featuring footballers dressed up in carnival clothes.
We’re still talking about being ‘good’ and, ergo, wanting to do ‘good’. But what is the definition of goodness? It now seems that the goodness remit is so wide, how do we know if we are really doing good? The design news week on week is full of ‘good’ brand initiatives and campaigns: Coca-Cola’s Replenish Africa Initiative (RAIN) “Water for Schools” and the Avon Foundations donation to the Fund for Global Womens’ Leadership to name just two featured this week…
Unilever is identified as the sustainability leader amongst the ten largest food and beverage companies, in a new ‘Tomorrow’s Value Rating’ of the sector. The rating uses publicly available information to assess how well companies manage the social and environmental impacts of the global food chain.