Lay’s potato chips, a brand from PepsiCo’s Frito-Lay division, launched a nationwide campaign asking Americans to help create the world’s largest “Happiness Exhibit” – a digital work of art made entirely from consumer submitted photos that showcase simple happy moments. Beginning today through May 31, 2010 people can visit the exhibit at www.lays.com to continually upload and view the growing collage that collectively celebrates simple happiness in America.

From the online exhibit, select photos will be chosen to be featured on millions of Lay’s potato chip bags sold nationwide, and in commemorative ads in issues of PEOPLE magazine. Pictures contending for a special Mother’s Day advertising spread in the May 10th issue of PEOPLE magazine can be uploaded now until March 31, 2010. Photos for a special American Summer-themed spread running in the May 24th dated book can be uploaded between April 1 and 18, 2010. In addition, visitors to the exhibit can also interact with fun applications such as Smile-O-Grams, video e-cards and wallpapers.

To help kick-off the “Happiness Exhibit,” a Lay’s “Simple Happiness” truck traveled around New York City on National Potato Chip Day (Sunday, March 14) delivering 10,000 free bags of Lay’s potato chips to New Yorkers at iconic locations including Times Square, Herald Square, Bryant Park and Central Park.

The Lay’s brand began a repositioning in early 2009 that introduced a new theme line, “Happiness is Simple,” designed to uniquely celebrate the brand, its place in people’s lives and its role in bringing people together for life’s simple pleasures. The campaign highlights the simplicity of Lay’s potato chips at a time when consumers are looking for simplicity. The foundation message, “Happiness is Simple,” also echoes the simplicity of the Lay’s potato chip product ingredients, which include just potatoes, all-natural oil and a dash of salt.