Umbro: Are You Fox or Chicken? Umbro unveiled Stealth, new boots for those who want to feel comfortable on the field and outfox the opponents. The brand has also launched a campaign taglined with a provocative question “Are You Fox or Chicken?” to support the new creation. Continue reading →
Starbucks Makes It Easy for Customers to Be Green Starbucks customers can join Conservation International (CI) to help protect forests and the life that exists within them — as well as fight climate change. Starting March 9 and through December 31, 2010, every time a customer pays with their new Conservation International Starbucks Card at participating stores in the U.S., Starbucks will donate five cents to CI to help protect forests. Continue reading →
Vanessa Paradis Is a New Face of Chanel Coco Cocoon Ad Campaign The House of Chanel continues its work with one of the most recognizable faces of its ad campaigns, actress, model and singer Vanessa Paradis, by tapping her to represent the upcoming Spring 2010 collection of Coco Cocoon bags. Here Johnny Depp’s informal wife will replace another beauty Lily Allen. Continue reading →
Puma Unveils Sport Apparel Kits as a Part of the International “Love=Football” Campaign Puma is completely sure that “Love=Football”, and so it has introduced lovely sport. American artist Kehinde Wiley was among those who helped the brand express the dedication and desire to support the footballers. He created his new portraits of football players in the style, which was popular in Europe in 17-19 centuries. Continue reading →
Campari Unveils Limited-Edition 150 Anniversary Art Labels As part of the brand’s 150-year anniversary celebration, Campari has enlisted three contemporary international artists: avaf, Tobias Rehberger and Vanessa Beecroft, for the Campari Art Label Project, a collaborative initiative which highlights the long-standing relationship between the brand and the art world. Continue reading →
Carlsberg Launched Vintage 3 in Denmark Last week Carlsberg launched Vintage 3 in Denmark. It is the third and final edition of the world’s most exclusive beer trilogy – a trilogy that unifies first-class beer brewing with innovative art. Under the leadership of Jacobsen Brewery’s brewmaster, Morten Ibsen, six Carlsberg brewers from Norway, France, Great Britain and Denmark dedicated themselves to developing and brewing Carlsberg’s ambitious beer trilogy. Continue reading →
Inaugural Bacardi Miami Sailing Week Commences Class Regatta As part of the newly expanded series of sailing competitions leading up to the eighty-three year tradition of the Bacardi Cup, the inaugural Bacardi Miami Sailing Week will proudly begin March 8th on Biscayne Bay with the Star Class regatta. Continue reading →
Diet Coke Helps People «Stay Extraordinary» A new Diet Coke marketing campaign, which launches with a 60-second commercial centerpiece called «Stay,» celebrates the daily achievements of the next generation of young adult Diet Coke drinkers and shows how the brand helps them get the most out of life. Continue reading →
Nike: Dutch Football Team Bleeds Orange Winning is nothing like just taking part. The Dutch National Team shows a great game, but it needs a trophy. This time it will bring it back to its country whatever it takes. Nike is sure that the team has huge potential and is worth more than just participation, and if the situation requires it, the team will bleed orange to get the Cup. Continue reading →
Bacardi Has Shot Short-Films about Its “Life” Bacardi has unveiled seven films about the story of the brand and how one of the oldest alcohol brands inspired the creators of its globally known cocktails like mojito and daiquiri. The site promises that its visitors will learn about the brand ’in the time it takes to make an original Bacardi Mojito’. Continue reading →