Bacardi has unveiled seven films about the story of the brand and how one of the oldest alcohol brands inspired the creators of its globally known cocktails like mojito and daiquiri. The site promises that its visitors will learn about the brand ’in the time it takes to make an original Bacardi Mojito’.
“The interactive experience is visually arresting and fits perfectly with Bacardi’s DNA,” noted Gregoire Assemat-Tessandier, head of digital at Bacardi Global Brands
The micro web-site appeared on the platform of the Bacardi global site. It is available in US, Canada, Denmark and UK version. The project Bacardirumandfamily.com was developed by the agency Glue.