Starting on February 1 America can cast their votes at Pepsi‘s www.refresheverything.com for the refreshing consumer-generated ideas that they believe will make a positive impact on their communities. This is the first of eleven opportunities for the public to win grants from $5,000 up to $250,000 throughout the year. The first voting session ends on February 28 and the ideas that receive the top votes will be announced on Monday, March 1, 2010.

Coca-Cola, one of the major sponsors of the Vancouver Olympic Games, which start on February 12, will make its presentсе at the sport event completely “green”. The giant producer of soft drinks will introduce bottles made from 30% plant-based materials, equip its outlets with furniture made from pine-beetle-salvaged wood and have the beverages delivered by hybrid vehicles and electric cart.

The luxury brand Prada has developed a gorgeous promotional campaign for its new Spring/Summer collection of menswear. The core element of the campaign is the 9-minute film called “First Spring”, which was directed by Chinese photographer and director Yang Fudong. The stunning black and white video set in old world Shanghai links the new collection of the brand with traditional Chinese costumes in a very natural way.

Guinness, which is supporting the rugby teams in Ireland, has introduced more technology into its campaign. With the help of ball manufacturer Gilbert and Fraunhofer Institute in Nuremberg the brand featured rugby balls with RFID (Radio Frequency Identification Technology) chip and sensors around rugby pitches to monitor and analyze how the ball moves. The results of the technology’s merging with sport provide rugby fans with an accurate game statistics and give a deeper insight into the process.

Nike footwear and apparel store, which opened in Tokyo last year, is the biggest flagship store on the Japanese territory. The design was elaborated by renowned architect Masamichi Katayama and studio Wonderwall. It takes 946 square meters and is more like a playing field, than a conventional store. The store was opened in November, and the huge number of clients, who visited the space since then, proved that the move was just right.