Coca-Cola is tapping into the joy and inspiration of the Vancouver 2010 Olympic Winter Games with the launch of a multi-faceted Olympic Games-themed program in the U.S. The campaign is anchored by a group of high-profile U.S. Olympians, known as the Coca-Cola «Six Pack» of athletes, limited edition Olympic Games-themed packaging, media and digital experiences.
Category Archive: News
Dolce & Gabbana is continuing to use hot guys for its ad campaigns, turning up the heat and making all men envy. The key theme of the campaign for promoting the menswear Spring/Summer 2010 of the brand is steaming sexuality. This time the brand is going on exploring the Sicilian style, which was also used in the recent hilarious photo-set featuring Madonna.
The Leo Burnett advertising agency from Puerto Rico devised a great ambient campaign for McDonald’s to promote the new Angus Burger. The image of the product appears in the smoke, which is chanelling from the outlet’s grills. The huge burger can be seen when it’s dark, and it’s really impressive. Now the advertising can be not only seen, but smelled as well.
The Christie’s auction created a Gucci Collector section at its official website. It provides people who own the brand’s vintage pieces with an unprecedented opportunity to have the submission estimated without sending it for appraisal. The service is free and the collector gets a response within 2-4 weeks.