Coca-Cola considers social media to be one of its main, if not the most important, advertising platforms as for today. The soft drinks producer is making itself comfortable in the area where its loyal and prospective consumers are staying, and they often gather to ‘celebrate’ manifestations of the brand and get involved into its activities.
Category Archive: News
Nescafé held a creative contest for all residents of South Africa encouraging them to write some lines for a suggested set of pictures. To participate in the competition, the entrants had to register onto the Nestlé Community Passport, log on with his or her account details and write the most suitable, humorous and somewhat provoking words for the illustrations.