In anticipation of James Cameron‘s AVATAR hitting theaters December 18, McDonald’s plans to create a flood of excitement prior to the movie’s launch and the company’s in-restaurant promotion with a special sweepstakes incentive for Twitter followers: the chance to win a Big Mac Lunch and private screening of the movie with Academy Award-winner Jon Landau, producer of AVATAR.

The charity (RED) campaign to fight AIDS  is extending. Now the famous American shoe company Converse, that has been making footwear since the early 20th century, helps promote the movement’s and gives American residents a chance to win (RED) prizes. Any USA internet user can enter their personal information at www.livenation.com/rednights and be the one who wins famous Converse shoes and a ticket to the concert of Fischerspooner, an eccentric electroclash band, in New York.

New York fans of Foursquare website, which is encouraging people explore places in various cities can donate to charity educational foundation and collect points by checking in. Every point they add to the leaderboard is equal to four cents Pepsi will give to CampInteractive, a local organization that engages youth throughout the year in various academic seminars, monthly outdoor trips, and technology workshops.

The artists and producers from bicoastal U.S. directing collective Brand New School are very proud to announce the debut of their latest project work, a cross-media campaign for Jack Daniel’s Tennessee Whiskey. Conceived and managed by top brand executives with the creative and account teams at the Boston offices of advertising agency Arnold Worldwide and Louisville based Brown-Forman Corporation, the «Label Story» campaign features cinema/broadcast spots and arena executions for exhibition at select major sporting events, all of which were created by Brand New School.