Nivea wants to make this Christmas really special for those who have a narrative talent and value real festive art. One year ago, on December 6, the brand has launched a contest for its Australian fans with marvelous prizes to be given to the most creative participants — 30 pop-up Christmas books by the renowned American artist Robert Sabuda.
Now the long competition is over. The contestants were to tell the company why they love the night before Christmas. The message had to be of only 25 words or less. Thу company will determine those who were the best at creating these extra mini-essays today, and entrants from the top-30 will be notified by email or phone and get their ‘Nigh before Christmas’ book in a few days as a gift for the holiday.
