Odnoklassniki.ru social network in cooperation with the Mindshare and Mindshare Interaction agencies are rolling out the Jacobs Monarch viral campaign with the ‘Aromagic connects’ tagline. The network’s users can “invite” each other to have a nice cup of coffee by clicking on the green stripe and writing a few words that can be seen only to them two. The campaign was developed by the Moscow department of JWT, an international web agency.
Category Archive: News
The global coffee brand illycaffè has founded the Ernesto Illy Foundation with the aim of developing and building on the legacy of ideas, activities and proposals left by Ernesto Illy. The company is encouraging people who care about developing knowledge, ethics and sustainability revolving around coffee to donate for researches in these fields. The illy has a special gift for those who contribute — a limited edition coffee cup set.
The Stella Artois beer brand is well-known for its loving creativeness and it is always ready to become an inspiration for new warks of art. For 3 weeks a group of New York painters have been creating a huge billboard featuring the ritual of pouring beer on one of the city’s brick walls. The giant hand-painted advertising poster was changing day after day showing the step-by-step process of filling the beer glass.