Actress Kim Cattrall and costume designer Patricia Field decided to take a little break from working on the Sex and the City 2 projects and stepped in promoting Baileys Red Bow bottle. The holiday Baileys Irish Cream bottle with a nice red bow, reminding Christmas presents wrapped in red paper, inspired the designer to create a gorgeous red dress with a huge bow to spread the festive cheer. The fabulous frock will be auctioned be off in aid of the Clothes Off Our Back Foundation to benefit children’s charities.

Stella Artois is helping The World Land Trust to preserve one of the World’s most important natural habitats, protecting trees and wildlife. The new viral marketing effort, an augmented reality Christmas e-card, developed by Bright Spark Digital on the company’s request, will contribute to saving Nature. The ‘Send a Card, Save a Tree‘ campaign is aimed at saving million rain-forest trees.