Coca-Cola’s Fanta in UK has experiences a great drop in sales in the course of the last year. The brand’s revenues fell from £114.5m in 2008 to £108 in 2009 (by October). To save the situation the company’s heads decided to launch the ‘Grab a taste of Friday‘ promotional campaign aimed at youth.
Category Archive: News
The Macallan is encouraging its consumers to play golf and enjoy the premium-class malt whisky at the same time. The company is arranging a 4-ball at Craigielaw Golf Club. To become the participant of the competition you should follow @The_Macallan on Twitter and using only 140 characters or less tell why you prefer #golfandmalt and what it gives to you.
Stella Artois is helping The World Land Trust to preserve one of the World’s most important natural habitats, protecting trees and wildlife. The new viral marketing effort, an augmented reality Christmas e-card, developed by Bright Spark Digital on the company’s request, will contribute to saving Nature. The ‘Send a Card, Save a Tree‘ campaign is aimed at saving million rain-forest trees.