This December the new female low-alcohol (3,1% abv) drink, licesenced by the international Carlsberg Group, Eve will hit the Russian market. It will be produced by the Russian brewing company Baltica in St. Petersburg and distributed under the licence agreement.
Absolutely natural, based on malt with an addition of grapefruit and passionfriut juices, Eve recipe was created by the Carlsberg Group technologists. The concept for promotion as well as the unique packaging was designed by the Russian specialists at Baltica Brewery.
The product is positined as a super premium offer and will appear on sale in the bigges Russian cities from the end of December.
Let’s admit that Eve was previously successfully launched on the European market this (and last) year.
