The National Advertising Review Board is recommending Wrigley to change its advertising approach and do not use the claims like “most other gums just mask bad breath” in its Eclipse Gum ad spots without actual scientific confirmation. One of the company’s rival, Cardbury, and the NARB (the appeals division of the National Advertising Review Council, the ad industry’s self-regulatory system) are sure that Wrigley has gone too far when stating this.

Mountain Dew DEWmocracy is all about harnessing the collective intelligence of DEW fans from across the USA to create products and brand communication. DEW drinkers are creating three new Mountain Dew flavors – and making the key decisions every step of the way. They choose the flavors, names, colors and package designs of their products. Now, they get to choose who creates the advertising for each one as well.

Tetley India has brought a new product, tulsi and lemon flavored tea bags to the market. The first tea bags were introduced to the local market in 2004, and since that time the brand has gained an excellent reputation among tea-drinkers with its black, green, and fruit and herbal flavored varieties. With the launch of the new product, Tetley has refreshed its existing range of flavored teas – Ginger, Masala, Elaichi, Lemon and Earl Grey.