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Category Archive: News

Manutailing: Part II – History of the Private Label

The following is the second of three installments.  In the first installed, an evaluation of the current market landscape was covered and can be reviewed here on POPSOP.  The conclusion of this series will take a closer look at Manutailing.

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Posted on 11/23/200901/20/2011 Opinion

Gillette Russia Is Looking for Its G-Men

Gillettе is starting its huge promotion campaign in Russian Internet with launching the G-men interactive project. The main idea of the new on-line activity will show “the men who reach their goals and make their dreams come true”.

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Posted on 11/23/200907/06/2011 NewsSocial Media

Tiger Beer: Winning Around the World

Tiger Beer first appeared on the Asia market in 1932 and since that day has became globally popular and won more than 40 international awards to date. To remind its consumers of the brand’s achievements, Tiger beer has introduced three prints with the “Winning around the world” tagline.

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Posted on 11/23/200911/23/2009 News

Global Brands Cooperate with CoTweet

While SMM services become more and more powerful tools of brand promotion,  companies recognize Twitter as an essential channel for communication with customers in a the real-time web environment.

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Posted on 11/23/200911/23/2009 NewsSocial Media

Orbit Cleans It Up

Orbit goes social. That is the first thought that pops up in your mind when you see the new commercial «Clean It Up», made of 500 bright pictures by Goons, a Chicago street artist. They became the basis for a great avant-garde video by Evolution Bureau and Partizan with a world of mouths cleaning the city.

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Posted on 11/23/200911/23/2009 News

Dual-Open Bottle: to the Last Drop

The new Dual-open bottle concept is simple and useful for products like ketchup, mustard, mayonnaise or any other type of sauce which is hard to get from the bottom of the bottle. Usually you have to throw it into your trashcan, but with the designer Kai-yu Lei’s invention you can forget about that.

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Posted on 11/23/200911/23/2009 News

Coke Employs Digital Media

Coca-Cola actively uses social media web-sites for its products promotion and is not going to leave it in the nearest future. The digital platforms like Facebook, Twitter, Flickr and YouTube are bringing bore and more consumers to the brand by raising the awareness of the company among the Internet users.

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Posted on 11/23/200911/23/2009 NewsSocial Media

P&G Refuses to Adopt a Recycling Logo

Procter & Gamble is not going to have the British Retail Consortium recycling logo on its packaging even after about other 50,000 product lines have signed up to get it. The UK’s first standardized label for packaging recycling was officially introduced 7 months ago and its initiator is going to scoop 60 signatories in the first year.

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Posted on 11/23/200911/23/2009 News

Pernod Ricard Launches a “Tricking” Ballantine’s 12 Campaign

Pernod Ricard, the huge alcohol brand, is launching a wide-scale promotion for Ballantine’s Scotch whisky aged 12 years. The global advertising campaign for Pernod’s Scotch whisky is staring in a few weeks.

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Posted on 11/20/200911/20/2009 News

4020 Entries from 35 Countries for Eurobest 2009

A total of 4020 entries from 35 countries will be competing at this year’s three-day Eurobest Festival, which kicks off next week in Amsterdam. Eurobest is the largest and sole awards that celebrate creative excellence in European advertising and communications with all entries having been exclusively implemented in Europe.

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Posted on 11/20/200901/24/2013 News

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