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Category Archive: News

Global alliance between PepsiCo and Anheuser-Busch

PepsiCo and Anheuser-Busch (the US subsidiary of the world’s largest brewer AB InBev) announced the creation of a global alliance. This agreement could be a serious threat to the Coca-Cola company which is a world’s largest beverage company by sales for today.

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Posted on 10/16/200910/16/2009 News

SABMiller reports 1% overall lager volumes decrease

SABMiller, one of the world’s leading brewers, reported a 1% decrease in like-for-like global volumes in the first half of the 2009 financial year which ended on September 30.

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Posted on 10/16/200910/16/2009 News

NBC Universal and Anheuser-Busch announce the exclusive sponsorhip deal

Anheuser-Busch and NBC Universal announced the exclusive sponsorship deal to promote the Bud Light Golden Wheat beer (we wrote about it earlier) across the US market.

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Posted on 10/16/200910/16/2009 News

Aquafresh in the new packaging with holography

The GlaxoSmithKline company presented a new Aquafresh White & Shine packaging with a holographic rainbow image.

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Posted on 10/16/200911/23/2010 News

Mars and Ecoist to release handbags

The eco-fashion accessories company Ecoist has signed a licensing agreement with Mars Retail Group. By the terms of this agreement, Ecoist will manufacture a line of handbags made from the packaging of Mars products including M&M’s, Skittles, Twix, Snickers and Starburst brands.

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Posted on 10/16/200910/17/2009 News

Jameson Empire Awards 2010: «Done in 60 seconds»

This October Irish Whisky brand Jameson, owned by Pernod Ricard, and the world’s leading magazine about cinematograph Empire UK are to launch one of the most ambitious online project of the year — «Done in 60 seconds».

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Posted on 10/15/200911/06/2013 NewsSocial Media

Coca-Cola to launch 90-calorie slim can

In 2010 the Coca-Cola company will launch a new 90-calorie slim can for those US consumers who want to have a better control of their diet.

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Posted on 10/15/200910/15/2009 News

Diageo’s sales go down

Diageo — owner of Smirnoff, Guinness, Captain Morgan and other brands — reports that its global sales fell 6% in the first quater of the financial year 2009/2010. However, the company reiterated its forecast for «low single digit» organic growth in operating profit.

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Posted on 10/15/200910/15/2009 News

Actimel TV commercial is banned in UK

A television commercial for Danone’s probiotic yogurt drink Actimel has been banned in UK by the Advertising Standards Authority (ASA). The ad was claiming that Actimel protects children from illnesses.

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Posted on 10/15/200910/15/2009 News

Kraft Foods to open a new biscuit factory in Russia

The international food company Kraft Foods invests $50 million in the new biscuit factory in Russia.

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Posted on 10/15/200907/06/2011 News

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