There is no status quo and brands need to embrace this mindset. Rather than worrying about an uncertain future, brands should accept the challenge and not be afraid to invest in bold and brave design.
Category Archive: News
British organisation Superbrands has recently announced the official results of CoolBrands 2009/10 rating. It commissions independent research to identify the UK’s leading brands. Researchers speak to hundreds of experts and thousands of consumers to determine each year’s ‘Superbrands’ and ‘CoolBrands’.