CoolBrands 2009/10 rating announced

British organisation Superbrands has recently announced the official results of CoolBrands 2009/10 rating. It commissions independent research to identify the UK’s leading brands. Researchers speak to hundreds of experts and thousands of consumers to determine each year’s ‘Superbrands’ and ‘CoolBrands’. The results appear as annual ‘Top 500’ list online and in the national media. This research was held by The Centre For Brand Analysis.

The French champagne brand Dom Perignon (the «Drinks — Champagne» category) made its way to the 13 position in the Top 20 CoolBrands list.


Specific category winners:

  • Guiness — «Drinks — Beer & Cider»;
  • innocent — «Drinks — General»;
  • Jack Daniel’s — «Drinks — Spirits»;
  • M.A.C. — «Toiletries — Cosmetics»;
  • Jean Paul Gautier — «Toiletries — Fragrances»;
  • ghd — «Toiletries — Haircare»;
  • Kiehl’s — «Toiletries — Skincare».

Many other brands — including Absolut, Grolsch, Cobra, Stella Artois, Beck’s, Corona, Courvoisier, Glenfiddich, Laura Mecier, Remy Martin — were also mentioned as Qualifying CoolBrands.

via CoolBrands