Facebook’s COO Sheryl Sandberg and her nonprofit Lean In, created to inspire and empower girls and women, get behind a new initiative, “Ban Bossy,” that takes on the gender stereotypes. The effort, launched in partnership with the Girl Scouts, criticizes the word “bossy” related to girls who are ambitious and assertive, and want to develop their leadership skills to achieve more in their life.
Category Archive: News
Nikon has rolled out a new effort designed to help advanced photography enthusiasts with professional insights get into this artistic field. In the episodes of the “Behind the Scenes” series hosted on the YouTube channel, the experts explain how to use cameras and other photo gear to create truly impressive visuals.
Moleskine significantly extends its product range, revealing its first-ever collection of wallets and passport holders, called myCloud. Like the iconic notebooks of the brand, the new pieces feature the signature elastic bands as well as rounded rectangle shape. All the new products, designed for people on the move, are developed in the brand’s well-recognized aesthetics that celebrates simplicity and minimalism.
In fact, words can save lives. Not only the meaning of the words, but the typography as well. Haymarket’s creative director Paul Harpin collaborated with Typespec, a leading UK type consultancy providing type design & custom font services and expertise, to launch the Buy Fonts Save Lives effort. As part of the effort they sell fonts with the proceeds going to Cancer Research UK and MacMillan Cancer Support.
The London-based advertising agency isobel has conducted an online survey among 1250 UK adults in December 2013 to discover the happiest brands in the UK. As it turns out, for the British the happiest brands are digital giants, confectionary and body care labels. The ranking is topped by Cadbury, Andrex, Google, Fairy and Nivea, with a range of banks and political parties occupying the bottom of the list.
Just in time for National Sleep Awareness Month, the wearable tech brand Jawbone has introduced an application that clearly shows the correlation between the caffeine intake and the quality of the future sleep. The Up Coffee application allows anyone to discover “if afternoon pick-me-ups keep you awake at night, by how much, and what you can do to sleep more soundly.”
Ahead of the FIFA World Cup, Peugeot is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament. The Kick It To Brazil campaign, launched on March 6, follows the journey of a football as it rolls across 30 countries during these three months. The ball, which is travelling with the help of bicycles, planes and Peugeot vehicles, “communicates” with locals who can even kiss it.