Once again IKEA has demonstrated its unique talent to save space without compromising on the contents. The Swedish furniture retailer has installed a hilarious street ad in Germany that delivers three messages, revealed one by one, on the same canvases without any digital element. Named the “RGB billboard,” the ad proves that a truly smart approach can extend interiors with no tech included.
Category Archive: News
MediaLAB Amsterdam has suggested a scent-based approach to improving postures. The development team have introduced the PosturAroma necklace for women that is supposed to inspire the female wearers to keep their backs straight. In addition to bringing the therapeutic benefit, the accessory can be used to help ladies feel safer in the street by improving their mood and self-esteem.
Starbucks UK is rolling out its 2014 Starbucks Youth Action program, aimed to inspire, empower and support young people from across the country, who want to contribute to their communities with fresh and bold projects. The company will support the most promising ideas by providing necessary training and managing skills to the teams behind them.
Virgin Atlantic launches a new safety video, an animated film, that is more likely to be watched by frequent passengers than previous traditional instructional spots. For the new project, the airlines company tapped the Art & Graft design and motion studio that created a 6-minute spot focusing on a character (e.g. a flier), who learns the safety rules in unconventional settings, movie genres.
WWF and Oniria\TBWA have teamed up to raise awareness of the global warming using a simple, yet powerful language of on-spot demonstration. The “Global Warming Menu” event was organized in Asunción, capital city of Paraguay, the hottest city in the world—they hosted a cooking session that used the asphalt as a cooker.
Pepsi UK is adding a bit more adrenaline to its non-energetic drink Pepsi Max with its new online effort, The Unbelievable Channel, that is rolling out on YouTube. The campaign, which syncs with the brand’s “Live for Now” positioning, targets a younger generation of guys who love extreme sports and want more of this energy. The online channel will feature numerous videos documenting unbelievable feats and experiences delivered by Pepsi Max and the ad agency AMV BBDO.
UNICEF is continuing its Tap Project, which is now in its 8th year, with a new campaign that takes on smartphone addiction. The organization is encouraging people to give up their much-loved habit of posting and viewing updates, playing games, checking e-mail etc. in return for water and sanitation that will be provided to children in deprived regions.
Target has turned to Pineterst to find a team of aspiring designers for its new product lines. The retailer has teamed up with three active pinners and bloggers—Joy Cho (USA), Jan Halvarson (Canada), and Kate Arends (USA)—who will co-create a series of upcoming collections that will include party products. The three users are also working in design, so they are supposed to feel quite comfortable with the assignment.