Coca-Cola has found a solution to the problem of social-media obsession. While connecting users to their family and friends virtually, these platforms actually take the excitement of an eye-to-eye communication out of their lives. The soda brand has borrowed a design of medical collar for dogs to create The Social Media Guard that in fact looks just like a huge post-operative collar for pets and makes it impossible for a person to bend the neck and look down onto a device’s screen.
Category Archive: News
Vans is celebrating the rebellious spirit with its new campaign, Living Off the Wall, that features all sorts of culture rioters. The new promotion targeted at youth lives on a “breathing” scroll-down website loaded with content that invites to learn more about creative individuals who obey their own drive only.
Absolut is about to draw the map of the whole world with flavours as soon as poossible—the pace it keeps to add new vodkas to the “geography” portfolio signals about it. The iconic alcohol brand has unveiled Absolut Texas, which is the first-ever only state-inspired flavor and the latest addition to the range of U.S.-inspired vodkas. The launch of the bottle, dedicated to the “lone star state,” follows the release of Absolut Australia last week.
Thanks to Samsung and the digital agency Cheil, now every Android user has a chance to take part in scientific medical researches of deceases like cancer or Alzheimer… while sleeping. To do that, they may download an alarm clock app “Power Sleep” that enables smartphones to “work” for a good cause by contributing its unused processing power to a cloud-based supercomputer that assists researchers in their calculations.
The American R&B singer, producer and designer Pharrell Williams has collaborated with the eco-thread company Bionic Yarn and the Dutch fashion brand G-Star RAW to create jeans from the plastic trash collected in the sea waters. Following in the footsteps of Levi’s that crafts denim pieces from post-consumer plastic bottles from municipal cites, the collaborators officially go as further—or deeper—as the oceans to extract the material for the jeans.
Heart Research UK has offered an alternative way to discard unwanted and disturbing memories about the past relationships. Ahead of Valentine’s Day, the organization launched an unconventional auction, #InstaHeartAuction, where people could trade the stuff their «exes» gave them in the times of romance.
Commuting using public transport can now be virtually germproof thanks to the new prototype clothing and accessory line “Straphanger” developed by the innovation consulting firm Gravitytank. The items feature anti-bacterial elements that protect subway riders from the microbes and viruses that spread actively during the cold season.