The Coca-Cola Company starts delivering essentials like purified water and WiFi access in packs—or, more preciously, in kiosks—to the deprived regions as part of the EKOCENTER initiative. For the effort, aimed to improve well-being and social conditions in the rural communities in developing countries, the soft drinks giant teams up with a number of partners including DEKA R&D, IBM, McCann Health, NRG Energy, Inc. (NRG) and UPS to name a few.
Category Archive: Sustainability
IKEA strives to help consumers live their lives more sustainably. The Swedish retailer, known for offering smart interior solutions at affordable prices, now invites the UK consumers to buy the solar panel packages for private houses to make them as green as never before. The new equipment will be available at all 17 company’s stores within the next 10 months.
The sportswear brand Patagonia has announced a new initiative The Responsible Economy in the U.S. that focuses on the principle of seeing new in the old. The brand is calling consumers and manufacturers to be more attentive to the old things they are going to send to the landfill in order to save more, both for their pockets and the planet.
Burger King is introducing improvements to the French fries, a product often perceived as one of the major contributors to the obesity problem. The No.2 fast food chain has dramatically reduced the amount of calories in the popular item on the menu—it now includes 40% less fat and 30% fewer calories than the similar offering in the rival chain, McDonald’s. Due to its “lighter” character that delivers more joy than guilt, the new crinkle-cut product was named “Satisfries.”
Following the anti-extremism and anti-human-trafficking online networks launched by Google earlier this year, the tech giant is rolling out a new online humanitarian project, Constitute, which is a searchable archive of fundamental sets of laws of 160 countries of the world. The project was launched on September 23 under the banner of Google Ideas, the branch which had given a grant to the Comparative Constitutions and made this initiative possible.