Nestle Waters North America is rolling out a nationwide campaign Drink Up to communicate the importance of drinking more clean water for human health, which is named the «first-of-its-kind program» to be launched in the U.S.
Category Archive: Sustainability
Lexus is launching a new installment of its Lexus Eco Challenge, designed to empower the younger generation to partake in making the world a better place to live through technology. The auto giant is encouraging teams of American school students in grades 6–12 to submit their STEM-driven submissions that potentially can help tackle Land/Water or Air/Climate issues. The entrants will be competing for a chance to win a share of $500,000 in grants and scholarships.
The National Trust is rolling out the 2013 Great British Walking campaign, encouraging people in the country to explore local terrains on foot, capture their experiences and share them on Twitter, Instagram and Facebook using the hashtag #GBwalk. To inspire the nation, the organization has revealed top 10 “secret discovery walks” in different parts of the country.
ABSOLUT is backing the transformation of an abandoned trolley terminal in New York into the first world’s subterranean park, the Lowline. The project, which has been partly funded through Kickstarter in early 2012, is now getting more support from the iconic alcohol brand that will be donating $1 from each sale of the new Absolut Lowline cocktail in participating bars.