LAUNCH, the coalition of technology supporters that includes such organizations as NIKE Inc., NASA, the U.S. Agency for International Development and the U.S. Department of State, is adding some Nordic-based new members such as IKEA, Novozymes, Kvadrat, Arla and a number of government institutions, to form LAUNCH Nordic. Since 2010, the coalition has spotted and supported “visionaries whose ideas, technologies or programs have the potential to create a better world.”

A man and a woman, conception of a fetus, nine months of pregnancy, a newborn. This is a standard scheme of how human babies have been coming into this life for ages. Now, when technologies are constantly reformulating our everyday lives, are they also reaching out into the basics of our existence, the way we develop from the very first day after the fusion of gametes? How can women make the most from their pregnancy and make it a yet more remarkable experience? How is the baby’s life in the very first days getting enhanced by science and gadgets? The next generation will be not just influenced by tech, it is already born with tech as part of its DNA.

Just in time for National Sleep Awareness Month, the wearable tech brand Jawbone has introduced an application that clearly shows the correlation between the caffeine intake and the quality of the future sleep. The Up Coffee application allows anyone to discover “if afternoon pick-me-ups keep you awake at night, by how much, and what you can do to sleep more soundly.”

Thanks to Samsung and the digital agency Cheil, now every Android user has a chance to take part in scientific medical researches of deceases like cancer or Alzheimer… while sleeping. To do that, they may download an alarm clock app “Power Sleep” that enables smartphones to “work” for a good cause by contributing its unused processing power to a cloud-based supercomputer that assists researchers in their calculations.

As part of its 2014 Valentine’s Day campaign in Japan, Godiva asks customers to use good old facial language instead of fingers to send a message of love to their dear ones. The chocolate brand has teamed up with Saatchi & Saatchi Fallon Tokyo to let the traditionally reserved Japanese express their emotions freely and forget about common “poker face” expression at least for the festive period.

Pernod Ricard has taken the at-home mixology experience to new heights by introducing Project Gutenberg, a digitally connected and beautifully designed library of spirits. For the «internet of alcohol» effort, the company collaborated with the Breakthrough Innovation Group (BIG), a tech-focused start-up, which developed a one-of-a-kind collection of book-shaped containers featuring best drinks from Pernod Ricard’s range.