Guinness is sharing its assets with public in a totally new and stunning way—the brand has opened an interactive exhibition at the Guinness Storehouse in Dublin, allowing Guinness aficionados to learn more about the brand from the world’s largest high-definition interactive screen and tap into the rich brand experience. The new “Guinness Global” space is located on the fourth floor of the facility.
Category Archive: Technology
Google is introducing a laptop for everyone making a dream of an additional home computer real for many people. The company started to produce Chromebooks—low-weight fast and secure computer for people living in the cloud and feeling ok to use mostly Google products less than two years ago. The price of those models was not too high but still not too low.
Microsoft has released a campaign to promote its upcoming tablet Surface, which is to be available to purchase next week. The new promotion has arrived just in time for the launch of the pre-Christmas advertising season, thus encouraging more consumers to buy Surface tablets as gifts to their loved ones (though, the adverts do not relate to the hottest shopping season directly). With this move, the tech giant is definitely enters the battle with its major competitors, Amazon, Google and Apple, which also have something to offer.
Google is committed to provide audience with numerous opportunities to broaden their cultural horizons. In 2010, as part of its Art Project, the Internet giant opened the doors of the most celebrated museums around the globe online, allowing users to view art masterpieces in detail on their computer screen, and in May 2012 it invited to explore the wonders of the world online. This spring, Google also unveiled an online platform dedicated to Nelson Mandela’s life and work, and now it invites the audience to explore 42 exhibitions about people’s stories “behind major events of the last century, including Apartheid, D-Day and the Holocaust,” says Google Blog.
In an attempt to engage consumers, brands have been experimenting with vending machines for the last couple of years. For example, Kenco Millicano installed a talking vending machine in London this August. Now PepsiCo offers Americans to experience vending in a new way. The company has introduced its Pepsi Interactive Vending machine pilot program which lets consumers in select U.S. locations to buy beverages, gift them and play games.