Today, being eco-minded is an integral part of living consciously. Consumers are switching to “slow” food, “slow” fashion, “slow” living, focusing on quality and durability rather than quantity and growth. People are caring not only about what and how they consume, they are questioning their impact on environment and society: consumerism is gradually giving way to mindful lifestyle. Now, it’s not about owning or digesting more, it’s about consuming no more than you really need, making the most of resources and giving back to nature. Below, there are six growing trends that have been driving mindful consumption movement over the year of 2013.