Within a year of creating a revolution in the feminine hygiene category with the launch of U by Kotex and U by Kotex Tween, Kimberly-Clark is extending the line with U by Kotex Limited Edition Designer Series. Four distinct new products and designs capture young women’s personal style with trend forward colors and patterns, keeping her interested by creating surprise, delight and variety on shelf.
Search Results for: cosmetics
L’Oréal USA has re-launched Makeup.com, which was acquired by the brand in 2009, giving it a fresher look and making it more dynamic in terms of content (photos, slide-shows, ‘how to’ spots as well as articles, news and tips written by the experts of the industry will get posted on the website on a daily basis). The goal of the revamp is to make the online destination a women’s ‘best friend,’ which can tell her what is trendy and what’s not in the world of cosmetics.
L’Oréal Paris continues its Men Expert products promo campaign starting collaboration with Hugh Laurie. Known and appreciated for his grumpy Dr House character, Laurie cast in an unlikely new role, as the male face for the cosmetics brand. He joins fellow Hollywood stars Gerard Butler and Patrick Dempsey, who are already ambassadors for L’Oréal Paris.