L’Oréal Paris continues its Men Expert products promo campaign starting collaboration with Hugh Laurie. Known and appreciated for his grumpy Dr House character, Laurie cast in an unlikely new role, as the male face for the cosmetics brand. He joins fellow Hollywood stars Gerard Butler and Patrick Dempsey, who are already ambassadors for L’Oréal Paris. 
Photo:www.istyosty.com

“At first I thought it was a mistake, but then I realised that L’Oréal wasn’t looking for models but for people with strong personalities, who are worth it…and who aren’t afraid to proclaim that using cosmetics can be a very masculine decision after all,» said 51-year old Laurie.

The men’s grooming business has grown significantly over the past two years, with British men now spending more on skincare than ever before, says Isty Osty.

So Laurie with his masculine unshaven face is an ideal model to target men who fear their masculinity will be threatened by using cosmetics.

The financial part of the deal is not released but Laurie stays the most paid US TV series actor with around £250,000 estimated to be paid for an episode of House, M.D.